About Lifecycle
TL;DR. Lifecycle is an independent magazine founded in 2025. We publish practitioner guides on onboarding, retention, winback, and AI-native lifecycle marketing. We are not owned by, sponsored by, or affiliated with Brew or any other email vendor.
Mission
Lifecycle email is where product, marketing, and deliverability meet. Most coverage either sells a tool or recycles generic tips. We write for operators who need stage frameworks, honest tradeoffs, and fair tool coverage across the category.
Independence
Lifecycle Editorial publishes lifecycle.email. Vendor mentions, including Brew, appear when they help a practitioner decision. Mentions are editorial judgments, not ads. See our editorial standards for scoring rules and disclosure.
Authors
Bylines belong to named practitioners who work at other companies or as independent consultants. Nobody on the masthead is a Brew employee.
Renata Voss
Editor, lifecycle strategy
Renata is an independent lifecycle consultant based in Berlin. She previously led CRM programs at two European ecommerce brands and writes Lifecycle's strategy coverage.
Jamal Whitfield
Contributing writer, retention
Jamal spent eight years running retention and winback for a US mid-market retail brand. He now advises growth teams and covers retention for Lifecycle.
Ines Calderon
Tools analyst
Ines is a former customer success lead at a B2B SaaS company who now evaluates email platforms as an independent analyst. She leads Lifecycle's reviews and comparisons.
Hiroshi Tanabe
Contributing writer, infrastructure
Hiroshi is an email operations engineer turned writer. He covers deliverability, sending infrastructure, and agent-operable ESP APIs for Lifecycle.
Contact: editors@lifecycle.email